Business Transformation
through Brand Design

We are global brand designers who harness the combination of strategy, data-driven insights, standout visual expression & digital expertise to transform your business.

Why is Brand Design important? Because it works in the market

In fact, Brand Design:

  • Generates interest among your target
  • Connects brands emotionally with your key audiences
  • Attracts and retains customers and employees
  • Differentiates your business versus competition

At GBR we design irresistible brands.

Core Services

Brand & Marketing Strategy
Brand Positioning & Platform Development
Brand Evolution & Rebranding
Brand Architecture
Market & Competitive Brand Assessment
Visual & Digital Design
Logo & Visual Brand Architecture
Brand Naming & Verbal Brand Architecture
Websites, Apps & Advanced System Design
Digital Animation & Video Production
Brand & User Experience Design
Consumer & Customer Journey Development
User Experience (UX) Strategy
Retail & Environmental Experience Design
Brand & Research Insights
Qualitative Consumer & Customer Research
Quantitative Market Segmentation
Concept Evaluation
Brand Dashboards & Tracking

Our Proven Formula for Brand Success

The Global Brand Research (GBR) is a Brand Consultancy and Design Agency comprised of highly experienced practitioners who are dedicated to creating brands that transform businesses. We work with ambitious B2B, B2C and B2B2C brands from all walks of life and geographies.

B2B Industrial & Ingredient Products

Professional Services



Visual Arts

Food & Beverage

Design & Fashion


Healthcare & Pharmaceuticals

Durable Consumer Goods


Marco Barel (He. Him.)
Marco is the driving force behind GBR’s brand consultancy success. With a combination of world-class strategic and creative skills, Marco has been designing successful identities for global clients around the world. Over the years, he has worked on brand design initiatives for startups and global clients including DuPont, FedEx, Volkswagen and The Coca-Cola Company.
Interests: Bauhaus, Sun Tzu and Cigars
"Design defines the environments, products, and minds" — Marco Barel
Chiara Gerardi (She. Her.)
Managing Director
Chiara is the head organizational and financial strategies, as well as human resources management. With expertise in different fields including real estate, fashion and sales, Chiara co-founded GBR in 2010. Her excellent problem-solving, coordination and time management skills makes her GBR’s key contact for every business and organizational need.
Interests: Healthy organic cooking
"Believe in your vision and make it come true" — Chiara Gerardi
Lisa Craig (She. Her.)
Senior Strategy Partner
Lisa brings extensive brand strategy experience to GBR. She began her career at the Leo Burnett Company in Chicago and has founded two successful global brand strategy consultancies. After becoming a partner of St. James Associates (later acquired by Landor Associates), Lisa has partnered with GBR since 2016 to deliver holistic, world-class brand design to clients.
Interests: Driving on the left side of the road and the center of the fairway
"The fewest, strongest brands... WIN" — Lisa Craig